When referring to SEO ranking one combines two very important aspects of Internet marketing: search engine optimization and page ranking. On the one hand, SEO consists in all the techniques and methods used to make a web site adequate and interesting to be displayed by search engines. Otherwise, SEO refers to a very comprehensive range of softwares, tools, tactics and strategies that one can lose track of in the maze. On the other hand, page ranking represents the appreciation of the page value or importance, performed by the search engine starting from the optimization we’ve mentioned above.

The web site gets the SEO ranking by the appreciation or the analysis of the keywords and relevant links operated by the search engine. However, the SEO ranking is normally considered a rather poor indicator of the page performance, since its rates depend on a large sum of factors. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an Internet user types in the search box of the engine. The search engine analyzes content and thus it categorizes the web page to a certain domain, and afterwards relies on this bit of information to see how accurate your page is for a certain keyword search.

SEO ranking or the page rank stands for the Google form of perception for the quality and the credibility of a certain page. The ranking is shown in numbers from 0 to 10, and the above mentioned relevance becomes the only factor that separates two competitors with the same SEO ranking. The page with the highest content relevance for the keyword typed in the search engine will appear first on the search engine result page. Therefore, content quality is strongly emphasized by web masters when working on the optimization of a site.

Although lots of theories have been formulated about the SEO ranking analytical mode performed by Google, a unanimous opinion prevails: links make the difference. Thus, the more the links, the higher the SEO ranking. Rank value comes from credible sites linking to your page; thus, the site will receive a better rank with quality credible web pages displaying your link than with less serious ones. If you have a link on a site ranked 10, it will value more than a link from a page ranked 4.

 

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