If you’ve been trying to work on the internet for a bit are quite baffled about Search Engine Optimization (there ya go, that’s what SEO is!) this you must read this article.  This article will explore SEO  how you can use it effectively, and what you need to do to ensure you don’t get your site penalized.

(First, you  may want to take a look here:, Conquest Authority is an online training program that covers SEO in full detail, but for starters, you can start off with this article.)

As mentioned in the above paragraph, SEO means search engine optimization. The toughest question new internet marketers wonder is what is a search engine? I know this is extremely basic, but this is where you need to start.  Once you learn the very basics, when you start to find out more on the SEO topic, you will have a full understanding of exactly what SEO is.

Search engines are the pages you type in when you are trying to find something on the internet. An example, Google, Yahoo, MSN, Ask, etc. Those sites are all search engines. When you are trying to find an answer online, you visit a search engine, enter in the keywords you are searching for, and presto! The search engine “searches” the internet for you and brings up a list of all the sites online that pertain to your search.

Now you know what a search engine is, and you know what SEO is, let me get into the meat of things and explain how SEO works.

The number one thing you should do before any optimization, is you must determine the targeted keywords you will use for your site. What I mean by this is finding the terms you want your site ranked for with the search engines. An example of this would be:

Let’s say you have a website targeted around repairing computers. People who are trying to find information on fixing their computers may search for these terms: how to fix my computer, why does my computer have a blue screen, or my computer is broken. These keywords would all be considered long tail keywords, and these are what you would want to target, because they are the actual keyphrases that people search the search engines for.

Be aware when finding your keywords or key phrases, they are real terms that get searched for, otherwise you will get no traffic. (Another tip is to be sure you pick keywords that don’t have a lot websites targeting them. You might not still get visitors if there is too many sites competing.) I highly recommend using a keyword research tool to help you find some hidden ones. You can use Google’s free keyword tool, or Wordtracker’s free tool if money is tight. They are great starter tools, and they do the job just fine. Once you start making some money, I really do recommend you get a paid tool because they are so much more effective, and you can really find some good hidden keywords.

Here you can read more about finding good keywords here.

Okay, now that you have your keywords chosen, the next step is to be sure your website is optimized for your keywords. So how can you do this? It’s really simple, actually.

The most important rule is always make the title of your page or post (if it’s a blog) isthe exact key phrase or word you are targeting. This will be known as your title tag. Title tags have a significant influence on the search engines when they go to your site, so whatever you title your page, the search engines will consider it a keyword and you want to rank for it. This goes for your domain name as well. Your page/post title and your website title (domain name) are extremely large factors in the SEO world.

aAfter you have purchased your domain (known as the URL), and you have picked your targeted key phrases or words, the next step is to add content to your website or blog. Your article should be between 400-500 words at least, and make sure you include your targeted keywords or phrases at least 2-3 times in the body. Do NOT go overboard with this, or you can get penalized. Take care the keyword density is not over 7% (amount of keywords vs. actual words on page). Staying under 6-7% is much better. If you go over this recommended safety net, the search engines may see you as “keyword stuffing”. Keyword stuffing means using your keywords over and over again, and your site will pay for it if you do that, I promise.

The longer the page and content, the better chance you will have of being able to get all your keywords in and not make it look like you are keyword stuffing. In other words, keep your posts and pages long, and you can put all your keywords in. Search engines like long text articles and unique content.

Do not fret about getting every keyword phrase in your article multiple times, because the search engines are smart, and if you have a quality site, Google will rank you for keywords you never even tried to rank for. The highest goal is putting your main phrase in 2-3 times, and the others at least one time.

That’s SEO in a very brief overview. Teach yourself as much information as you can about the subject, because it really will benefit you in the long run.  Learning SEO takes some time, but soon enough you’ll be an SEO pro.

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